Now more than ever, we are seeing brands turn to owned marketing channels, like email and SMS, as a dependable source of monthly revenue. With costs per lead continuing to grow, retention efforts that build brand loyalty and drive repeat purchases will help you remain competitive and profitable. With our Email & SMS Marketing services, we work to improve the probability of site visitors taking desired actions (i.e. conversions) by increasing engagement and driving more sales. Many email marketing agency services just provide you with the email creation and standardized sending. At SmartSites, we use a holistic approach to Email & SMS Marketing that covers every key touchpoint on your site along the customer journey. This includes high-level strategy, content creation, and full campaign build-outs to grow your list while increasing your revenue and converting more site visitors.

Yes! Markybiz is an expert in email & SMS marketing for ecommerce websites. We will work to build the right strategy for your business; using a lifecycle marketing approach to increase your revenue and convert more customers by driving repeat purchases & brand loyalty. Ecommerce has the advantage of generating results quickly — large ecommerce brands with returning customers can see sales within hours or minutes of an email campaign blast. Some popular retention marketing tactics we implement to achieve this include abandoned cart flows, post-purchase flows, seasonal promotions, birthday or special event rewards, and loyalty programs to improve customer retention.

Yes! Markybiz provides comprehensive email & SMS marketing services for B2B and lead generation businesses. Across the board, we use behavioral marketing strategies to present the right recipients with the right messages, at exactly the right time. Depending on what your goals are, email and/or SMS marketing can be used to generate new leads, encourage referrals and reviews, or simply to keep in touch with your current email list. Sending valuable content to your list through well-timed emails is a great way to show you care and to build personal relationships with each of your recipients.

Some email acquisition companies use outbound emails, or cold email marketing, for lead generation in which they buy email lists to send your campaigns to. Our email marketing services are built around converting your existing website traffic, and increasing overall engagement across your email list through inbound, opt-in email marketing. We do so by utilizing your current email list, as well as employing list growth tactics, to grow and maintain a healthy list of email recipients who are actively engaged with your brand, and encouraged to make repeat purchases or requests for service. We believe that inbound email marketing offers the highest level of return for our clients, and gives your messages the best chance of being delivered successfully and avoiding the spam folder.

SmartSites has partnered with a number of leading email service providers (ESPs) to give our clients the best possible service when it comes to email marketing. Currently, we are certified partners with Klaviyo, MailChimp, Sendinblue, and Omnisend. Don’t see your preferred ESP on the list? We can still work in a variety of different email platforms which are enabled for automation & campaign blasts! Feel free to reach out to us directly to inquire about your specific needs. It’s important to understand that an ESP is just a tool; it’s all about how you use it. Many small businesses believe that just because they have MailChimp, or have the Klaviyo app installed to their Shopify site, that they are doing email marketing. While it may be technically true, it’s a far cry from executing an effective and thoughtful email marketing strategy.

Our clients retain full ownership of their ESP account and the work we provide with them. You keep it even if you discontinue services with us.

At Markybiz, we look at both the native reporting within your ESP as well as data in Google Analytics to track the performance of our campaigns. When evaluating growth, we will track your total list size and compare new subscriber rates to unsubscribes. In terms of engagement, we will look at your click-through-rate (CTR), clicks, and opens to see how our campaigns are performing.For ecommerce, additional KPIs will be revenue from email marketing, average order value, and repeat purchases. And for Lead Generation, we will also look to leads, closed won, and returning customers as our key metrics.

Depending on your business goals, we can also generate and track metrics such as reviews, referrals, and survey completions. These goals will be included in your reports and reviewed with you by your dedicated Email Marketing specialist.

What key metrics will you use to measure the success of your email and SMS efforts

Your marketable audience list can be a business’s most profitable owned media channel. This includes your email list (most common), opted-in SMS customers, Messenger contacts, and users eligible to receive push notifications. With the right utilization, your marketable audience can be your lifeline. Earn consistent revenue month-over-month through proven marketing efforts focused on your most engaged customers. At SmartSites, we employ the use of a number of different list growth strategies to increase your marketable audience, such as pop-ups, exit intent offers, embedded forms, and more. We continuously test these solutions and follow industry best-practices to ensure optimal results.

The short answer here is a resounding ‘yes’! Email marketing delivers the highest ROI among some of the top marketing channels such as social, paid search, and affiliate marketing. There is a common misconception that just because email marketing has been around for a while that it is outdated, and irrelevant – but that is simply not the case. In fact, when done right, email marketing is much more than simply generating new sales and leads – it becomes a tool for generating a return on all of your marketing efforts, and building meaningful relationships with your customers. On average email marketing yields a $44 return for every $1 you spend. This goes to show you that email marketing is still an incredibly lucrative opportunity for those looking to grow their presence online.