CASE STUDY
Mica Lighting – Australia
From Online Visibility to 320% Sales Growth
See how Markybiz helped Mica Lighting, an Australian lighting company, increase online sales, website traffic and brand awareness through a complete digital marketing strategy including Google Ads, Meta Ads, video content and creative design.
Google Ads
Meta Ads
YouTube
Creative Content
E-commerce Growth
320%
More Sales
4.8x
ROAS
250%
More Website Traffic
CASE STUDY
Mica Lighting – Australia
From Online Visibility to 320% Sales Growth
See how Markybiz helped Mica Lighting, an Australian lighting company, increase online sales, website traffic and brand awareness through a complete digital marketing strategy including Google Ads, Meta Ads, video content and creative design.
320%
More Sales
4.8x
ROAS
250%
More Website Traffic
Google Ads
Meta Ads
YouTube
Creative Content
E-commerce Growth
Client Overview -
MICA - Lighting Australia
Mica Lighting is an Australian-based lighting company offering high-quality indoor and outdoor lighting products directly to the public at wholesale prices. They wanted to increase online sales, grow brand awareness across Australia, and promote new arrivals and seasonal offers.
Industry
Home & Outdoor Lighting
Location
Australia
Website
micalighting.com.au
Key Results
In just 3 months, our data-driven strategy delivered significant business growth for Mica Lighting.
320%
Increase in Online Sales
250%
More Website Traffic
4.8x
Return on Ad Spend (ROAS)
70%
Lower Cost Per Purchase
3.6x
More Conversions
Our Strategy --
We used a multi-platform digital marketing approach to drive targeted traffic and increase sales.
Market Research
We analyzed the Australian lighting market and competitors.
Google Ads
Search & Shopping campaigns to capture high-intent buyers.
Meta Ads
Brand awareness and remarketing campaigns to reach new audiences.
Video Content
Product videos and lifestyle content to show real use cases.
Creative Design
Eye-catching ad creatives, banners and social media posts.
Landing & Website
Optimized product pages for higher conversions.
Wall Lights AI video editing
Indoor Pendant Light AI generated Video Editing
Lighting Show Room Video Editing
21
Image Manipulation – Travertine Pendants
Mica Lighting | AI-Generated Clearance Sale Reel – Version 02
Mica Lighting Clearance Sale Video | Up to 80% OFF – Creative by Markybiz
Mica Lighting | AI-Generated Clearance Sale Promotional Video – Ruby Pendant Light
Mica Lighting – AI-Created Brand Promotional Video
Website Performance --
A significant increase in website traffic and user engagement.
Website Performance --
Wall Lights
Sconces & Exterior
Wall Lights
Sconces & Exterior
Wall Lights
Sconces & Exterior
Wall Lights
Sconces & Exterior
What the Client Says -
“Markybiz helped us increase our online sales significantly. Their Google Ads and Meta Ads strategy, combined with high-quality video content and creative designs, brought more Australian customers to our store. We are very happy with the results.”
Director, Mica Lighting (Australia)
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Key Takeaways
A complete digital marketing strategy can deliver measurable results when creative content, targeted advertising and an optimized website work together.
High-Quality Creative Content
Attracts more attention and engagement.
Multi-Platform Advertising
Reaches the right audience at every stage.
Optimized Product Pages
Increases conversions and sales.
Continuous Testing & Optimization
Delivers better performance over time.